BEYOND
Odido
Case study
Campaign
Art direction
Creative concept
Motion design
T-Mobile switched its name to Odido, aiming for a complete rebranding.
Overnight this big telecom became Odido. And then? Well, practically nothing, besides a colorful informative e-mail.
As a creative, I was thinking « A huge re-brand like that, beautifully executed, and no communication to tell the world? ». That’s definitely not how I would have spread the word. So, I decided to do it all by myself and create an interstellar concept, from idea to production. It all started with a little crazy sci-fi insight that the new logo looks strangely like a crop circle. 👽
The goal: Make a campaign so big that it reaches the stars and other planets.