CSR

Digital Strategy

Creative concept

Art Direction

Branding

In a digital era flooded with conflicting nutrition advice, Bel Group, a French agri-food company, sought clarity amidst the chaos.

Our solution was simple yet powerful: harness the authority of nutrition experts. Through the Share For Good program, the experts shared their views on current food issues, spotlighted truths, guiding viewers through the maze of nutritional information.

My role was to develop the concept and pitch it to the client, ensuring the vision aligned with their mission. Bel Group filmed the videos internally, and I crafted the art direction and design, collaborating closely with the motion designer to create visually engaging content that complemented the expert interviews. Every detail, from tone to aesthetic, was designed to enhance the program’s credibility and appeal.

Strategically shared on social media, these concise video interviews sparked conversations and empowered audiences to make informed choices.

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