#AchèteUnMensonge (#BuyALie)

HOP! HOP! HOP!

Secours Populaire

J'ai un pote dans la com'

CONTEXT: Millions of children, in France, live under the poverty line and experience Christmas with sadness because they are not able to get the gifts they have always wanted. The french non-profit organization “Secours Populaire” supports people living under the poverty line and provides them with materials, medical help and legal advice.

 

CONTEXT: With many media outlets covering communication related topics,
'J'ai un pote dans la com' ' aims to create new ways of spreading information and stand out among the competition.

 

CONTEXT: With many media outlets covering communication related topics, 'J'ai un pote dans la com' ' aims to create new ways of spreading information and stand out among the competition.

 

MISSION: To launch a digital campaign to raise awareness about the reality of children during Christmas time and collect donations for gifts.

MISSION: How can we use a media channel to create a new and fresh series of content? Following the success of their recent podcast “Charbon”, the website seeks to create a catchier medium than written articles, with deep contents.

IDEA: After the holiday season, kids reunite in the playground to show off their brand new toys and exchange about what gifts they received. To not look like losers, some kids lie and invent presents they didn’t get. Because there are lies that you wouldn't like to hear from a child's mouth. With the help of Secours Populaire’s instagram account, and the “shopping option” we launch #AchèteUnMensonge (#BuyALie). We published several pictures of kids with their lies. With each post, people have the possibility to buy the lie for €5, €10 or €15, which becomes the donation to buy those kids some presents.

IDEA: When you are a creative, you have to pitch your idea in a few words within a short time frame, which is, let’s be honest, easier said than done.
We launched “Hop ! Hop ! Hop !”, an inspiring campaign that challenges people to promote themselves in 60 seconds.

A video to lauch the campaign is broadcasted on social media and on TV.

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video-insta-mockup
YOUTUBE 2
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With the help of Secours Populaire’s instagram account, and the “shopping option” we launch #AchèteUnMensonge (#BuyALie).
We published several pictures of kids with their lies. With each post, people have the possibility to buy the lie for €5, €10 or €15,
which becomes the donation to buy those kids some presents.

FEED-IPHONE-
POST 1
POST 2
POST 3

Each time a lie is bought, it disapear from the feed, which encourage people to get rid of all the lies to help the children having presents.

Each time a lie is bought, it disapear from the feed, which encourage people to get rid of all the lies to help the children having presents.

mock-up-insta

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