HIGHLANDS' Experience

HIGHLANDS' EXPERIENCE

William Lawson's

CONTEXT: William Lawson has trouble to establish its whisky as the first choice for 18-25 year olds. To reach this goal, the brand claims the “no rules” state of mind and has created an iconic highlander character.

MISSION: To create a never seen before outdoor event in France to enhance the “no rules” motto and promote the new packaging.

MISSION: To create a never seen before outdoor event to enhance, in France, the “no rules” motto and promote the new packaging

IDEA: What comes to mind when thinking of Scotland? The castles, the wide green glens, the various tales and legends.. But most of all, the rain and wind!
What better way to taste the WL blended whisky than by directly experiencing the Scottish highlands’ weather!
Step inside the only bar in Paris where you can drink under torrential rain and enjoy the sweet sound of bagpipes while served by really really tall highlanders.

IDEA: What comes to mind when thinking of Scotland? The castles, the wide green glens, the various tales and legends.. But most of all, the rain and wind!
What better way to taste the WL blended whisky than by directly experiencing the Scottish highlands’ weather! Step inside the only bar in Paris where you can drink under torrential rain and enjoy the sweet sound of bagpipes while served by really really tall highlanders.

PR Kit send with non-touristic pictures, an invitation
& an anorak, well recommended to wear during
the whole experience

PR Kit send with non-touristic pictures, an invitation & an anorak, well recommended to wear during the whole experience

To remember this once in a life-time experience,
a photobooth is place inside the bar so people can take picture with accessories given, under the pouring rain, enjoying their time.

To remember this once in a life-time experience, a photobooth is place inside the bar so people can take picture with accessories given, under the pouring rain, enjoying their time.