Respect Challenge

Respect Challenge

´╗┐French Ministry of National Education x Snapchat

French Ministry of National Education x Snapchat

CONTEXT: How can we raise awareness for the fight against racism and anti-Semitism in schools and educate consciences?
 

CONTEXT: With many media outlets covering communication related topics,
'J'ai un pote dans la com' ' aims to create new ways of spreading information and stand out among the competition.

 

CONTEXT: How can we raise awareness for the fight against racism and anti-Semitism in schools and educate consciences?

 

´╗┐MISSION: To launch a digital campaign on Snapchat only, using their various features, to prevent racism at school.

MISSION: To launch a digital campaign on Snapchat only, using their various features, to prevent racism at school.

IDEA: What if all racist / anti-Semit tags could be erased as easily as it is on Snapchat ? With the collaboration of the French Ministry of National Education, Snapchat creates the Respect Challenge. A challenge between all french schools to erase as much as tags within a given time.

IDEA: What if all racist / anti-Semit tags could be erased as easily as it is on Snapchat ? With the collaboration of the French Ministry of National Education, Snapchat creates the Respect Challenge. A challenge between all french schools to erase as much as tags within a given time.

The Snapchat Game
15 seconds to erase all the tags that appears in AR on the walls, tables or floor of your school.

GAME
DISCOVERLYCEE copie

Certification
The first High School to win the Respect Challenge will get the certification "100% against racism and anti-Semitism".

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