BEYOND
Odido
Case study
Branding campaign
Personal project
Art direction
Creative concept
Motion design
Phase 1: Teasing
T-Mobile switched its name to Odido, aiming for a complete rebranding.
Overnight this big telecom became Odido. And then? Well, practically nothing, besides a colorful informative e-mail.
As a creative, I was thinking « A huge re-brand like that, beautifully executed, and no communication to tell the world? ». That’s definitely not how I would have spread the word. So, I decided to do it all by myself and create an interstellar concept, from idea to production. It all started with a little crazy sci-fi insight that the new logo looks strangely like a crop circle. 👽
The goal: Make a campaign so big that it reaches the stars and other planets.
Phase 2: Revealing
Now that the enormous Odido logo is visible from outer space, we can reveal that this was all part of a plan to tell that Odido’s communication is so advanced that you can call any other planets.
Just one billboard use, near Zone 51, to say we made first contact with other galaxies.
We also collaborated with the only Alien influencer, who praised how communicating with his family has never been so easy with Odido!
A team of carefully chosen farmers is hired to create a crop circle in the shape of the new logo of Odido.
Overnight, the field has a new look.
Journalists are called to cover this incredible yet mysterious story.
All of this orchestrated by Odido’s PR team.
